Due-Diligence 101

The mission of The IRS is to provide investors institutional-caliber due-diligence for privately marketed investments, reducing the risk of making an investment decision that is based on inaccurate or misleading information.

By the end of Due Diligence 101, you’ll:

  • Understand what good due diligence consists of;
  • Be able to develop a strategic approach to due diligence;
  • Know how to perform your own diligence using free tools; and
  • Determine whether you want professional assistance.

Know Your Responsibilities

 

Accredited investors are assumed by the SEC to “have sufficient knowledge and experience in financial and business matters to evaluate the merits and risks of the prospective investment.” When it comes to non-registered investments, accredited investors are viewed as “financially sophisticated and able to fend for themselves or sustain the risk of loss, thus rendering unnecessary the protections that come from a registered offering.”

Source: U.S. Securities and Exchange Commission (investor.gov) 

How to Check the Investment Story

For any investment, be sure to ask questions about the following areas:

  • Industry Analysis:  Is the analysis on which they want me to make my investment decision reasonable and accurate?
  • Intellectual Property: Are rights to any claimed IP verifiable?
  • Past Securities Issuance, Regulatory Compliance: Is there a record that supports any claims or identifies unreported issues?

Keep in mind that sharp-looking companies with trustworthy facades are utilized by con-men to inspire trust in their victims. Temporary office spaces, welcoming receptionists, professionally designed brochures and impressive web sites, are all means used to create the illusion of legitimacy.

Hard Due Diligence Vs Soft Due Diligence

There are also “SOFT” and “HARD” forms of Due Diligence when it comes to Alternative Investments. Traditionally, analysts would perform Due Diligence by studying the market, structures, costs, liabilities, assets, etc. This step is known as HARD Due Diligence. Recently, more deals have also been the subject to the study of the company’s management, culture, as well as other human elements – this side of things is known as SOFT Due Diligence. The rationale why both methods are essential is because HARD Diligence is susceptible to interpretation by salespeople, which is when SOFT Due Diligence comes in, acting as a counterbalance.   

Getting to know your subject is essential before entering into an investment. Even if an investment offering looks exceptionally encouraging, neglecting to do a background check of the company’s management and operations can end up the reason the investment fails. While a deal might seem able to generate long-term value, the company in question could still fail as a result of structural inefficiencies or management with a history of failing to scale a business successfully.

9 Practices to Enhance Your Due Diligence

Pick up the phone: If an investment representative says they work with a specific party or service provider, do not just confirm the relationship but try to have a conversation with the other party. It is often very informative and provides a different perspective than your contact will give you.

  • Create a due diligence budget: Investors should have an approximate due diligence budget (of both money and time) for each investment they are considering. This will vary by sector, strategy, etc. but provides a benchmark towards consistent due diligence.
  • Put it all together: It is extremely crucial not to isolate parts of the due diligence process from each other. Once the entire due diligence process is complete, all data should be reviewed together in their entirety. This often allows investors to connect the dots and ensure that a hedge fund manager is consistent.
  • Make your presence known: Let the investment salesperson know that you will be conducting on-going monitoring, including calls about updates, focused reviews, and on-site visits if they want to keep your money. Investors must walk a fine (but necessary) line between being overbearing and pushing for transparency.
  • Never invest solely based on a sales pitch: Get as much of the information in writing as possible. Keep in mind that the person on the other end of the phone is a salesperson even if they are a broker, investment adviser, or CEO. Not every person who promotes investments is dishonest, although their goals (commission) may not align with your goal.
  • Study the deal: Read the material about the investment to determine how it is supposed to make money. Seek the counsel of someone such as a trusted broker, accountant, lawyer, or an experienced investor who is more knowledgeable.
  • Be cautious in fields that you don’t already have a solid understanding of:  If you don’t understand the concept, don’t investDon’t get caught in the trap of trusting a seller who claims to understand it all and promises to take care of you personally.
  • Ask yourself:  Does what I’m being promised make logical sense?  There are government and industry regulatory offices that actively oversee the investment marketplace, but the best methods of protection are solid critical-thinking abilities and logical decision-making skills to determine the legitimacy of investment opportunities.
  • Ask common sense questions about the nature of the investment: Where exactly is the money going? How much will the salesperson get in fees or commissions? What is the track record of the investment?

SEC Spotlight on Topics of Current Interest

It is rare that the claims in an offering are 100% verifiable. In addition to raising red flags, Due Diligence helps you know which areas are verifiable and which aren’t so that you can incorporate that knowledge into your overall risk assessment.

Risk Tolerance Varies from Investor to Investor.

 Risk Awareness Should Not. 

In the next section, we’ll provide you with a detailed checklist to guide you in performing quality due diligence in the areas above.

Due-Diligence is hard work, so we’ve prepared a due diligence checklist to give you a clear roadmap while performing your due diligence.


Select any tab to expand it and view details.

FINANCIAL PROJECTIONS

Your due diligence should gather information about:

  • Quarterly financial projections for the next three fiscal years
    • Revenue by product type, customers, and channel
    • Full income statements, balance sheets, cash
  • Major growth drivers and prospects
  • Predictability of business
  • Risks attendant to foreign operations (e.g., exchange rate fluctuation, government instability)
  • Industry and company pricing policies
  • Economic assumptions underlying projections (different scenarios based on price and market fluctuations)
  • Explanation of projected capital expenditures, depreciation, and working capital arrangements
  • External financing arrangement assumption

CAPITAL STRUCTURE

Your due diligence should gather information about:

  • Current shares outstanding
  • List of all stockholders with shareholdings, options, warrants, or notes
  • Schedule of all options, warrants, rights, and any other potentially dilutive securities with exercise prices and vesting provisions.
  • Summary of all debt instruments
  • Off-balance sheet liabilities

ADDITIONAL FINANCIAL INFORMATION

Your due diligence should gather information about:

  • Summary of current federal, state and foreign tax positions, including net operating loss carryforwards
  • Discuss general accounting policies (revenue recognition, etc.)
  • Schedule of financing history for equity, warrants, and debt (date, investors, dollar investment, percentage ownership, implied valuation and current basis for each round)

COMPETITION

Your due diligence should gather information about:

Description of the competitive landscape within each market segment including:

  • Market position and related strengths and weaknesses as perceived in the market sector.
  • Basis of competition (e.g., price, service, technology, distribution)

MARKETING | SALES | DISTRIBUTION

Your due diligence should gather information about: 

  • Strategy and implementation
  •  Discussion of domestic and international distribution channels
  • Positioning the Company and its products
  • Marketing opportunities/marketing risks
  • Description of marketing programs and examples of recent marketing/product/public relations/media information on the Company

MAJOR CUSTOMERS

Your due diligence should gather information about:

  • Status and trends of relationships
  • Prospects for future growth and development
  • Pipeline analysis
  • Principal avenues for generating new business

Salesforce productivity model

  • Compensation
  • Quota Average
  • Sales Cycle
  • Plan for New Hires

MARKETING PLAN WITH PROJECTED BUDGET

Your due diligence should gather information about:

Description of the R&D organization:

  • Strategy
  • Key Personnel
  • Major Activities

MANAGEMENT AND PERSONNEL

Your due diligence should gather information about:

  • Organization Chart
  • Historical and projected headcount by function and location
  • Summary biographies of senior management, including employment history, age, service with the Company, years in current position
  • Compensation arrangements
    • Discussion of incentive stock plans
    • Significant employee relations problems, past or present

LITIGATION: PAST AND PRESENT

Your due diligence should gather information about:

  • List of material patents, copyrights, licenses, and trademarks
  • Summary of insurance coverage/any material exposures
    • Summary of material contacts
    • History of SEC or another regulatory agency problem
Use the link below to download a PDF version of the Due Diligence Checklist:

Download  due diligence checklist 

Due Diligence Red Flags

Red Flag #1: Be alert for anyone who is reluctant to share information

Issuers and their Broker-Dealer agents should ensure all the data in the checklist above is easily accessible so that the investor can efficiently make an informed investment decision.

Anyone not prepared to discuss the details of their business, even when under the shelter of a Non-Disclosure Agreement that an Investor may be willing to sign, should be approached with great caution.

Check Everything

While the emphasis during a due diligence analysis will be targeted to specific areas of a potential investment, areas that may initially seem less important may ultimately have a significantly detrimental impact on the offering if not appropriately addressed.

Know your limits: Due diligence (particularly on operational issues such as legal, compliance, valuation, IT, etc.) frequently demands specialized knowledge which many investors may not possess. In these circumstances, you should not be reluctant to work with experts that have specialized knowledge.

In the next section, we’ll teach you about the free tools and resources at your disposal as you perform your own due diligence.

Free Tools and Resources

Now that you know what to look for when performing your due diligence, how do you begin?

1


Steps to Using EDGAR (to learn about the company)

  • Go to the SEC’s website. Click the “Company Filings” link, located just below the “Search SEC Documents” box in the upper-left.
  • In the “Fast Search” box on the right side of the page, enter the name of the company.
  • Click the “See All Company Filings” link. A listing of all the company filings that are in EDGAR appears.
  • Look through the list and start thinking about the filing with the information you’re searching for. When examining whether a company may be a potential buyer, what you want to know is how important the target’s industry is to the possible bidder. Getting the full details on the importance of an industry to a company is exactly the type of thing a 10-K is for.

SecSEC

SEC.gov | Using EDGAR to Research Investments

SEC.gov | Using EDGAR to Research Investments
The EDGAR database provides free public access to corporate information, allowing you to research a public company’s financial information and operations by reviewing the filings the company makes with the SEC. You can also research information provided by mutual funds (including money market funds), exchange-traded funds (ETFs), and variable annuities.

READ MORE SEC

2


 Check out the Seller

Using BrokerCheck

If you are looking for a broker or brokerage firm:

Simply perform BrokerCheck search after accepting the FINRA BrokerCheck Terms & Conditions. Once you perform a search, you can view a report summary on a brokerage firm or broker. You then have the option to download, print, or click through a complete report about a firm or broker’s background. The BrokerCheck report reflects information that FINRA requires brokers, brokerage firms, and regulators to report as part of the securities industry’s registration and licensing process.

If you are looking for an investment adviser firm or representative:

Perform a BrokerCheck search after accepting the FINRA BrokerCheck Terms and Conditions. Once you perform a search, click on the “Investment Adviser Firm” or “Investment Adviser Rep” link to open a new window for the Securities and Exchange Commission’s “Investement Adviser Public Disclosure database. After completing the authentication page, you can view the available information for the investment adviser firm or representative.

Additional  Tools

AS OF FEBRUARY 28, 2019, individuals on this list have a FINRA bar in effect. They are prohibited from engaging in securities or investment banking activity. For more information about a listed individual, click the individual’s CRD number. You can also learn more about FINRA bars, including when they are posted to this list and when a sanction is subject to review and modification by the SEC or the courts.

The Fund Analyzer helps you sort through and compare more than 30,000 mutual funds, exchange-traded funds, exchange-traded notes, and money market funds.

Microcap Stock: A Guide for Investors

 Before you consider investing in a microcap company, arm yourself first with information. This Guide tells you about microcap stocks, how to find information, what “red flags” to consider, and where to turn if you run into trouble. 

FINRA and EDGAR are excellent tools that every investor should employ. However, they also have significant limitations that you must be aware of.

 

EDGAR

As detailed earlier, EDGAR is an excellent resource for publicly-traded companies. However, like BrokerCheck, it does not contain information about OTC companies. This means you won’t find information on anyone who either is not required to file with the SEC or has not filed with the SEC despite being required to do so. This is why EDGAR should be your first stop, but never your last.

We provide further guidance on researching OTC companies in the next section of the course.

 

FINRA

In addition to having the same limitations as EDGAR, FINRA is a private corporation that acts as a self-regulatory organization (SRO), previously known as the National Association of Securities Dealers, Inc. (NASD.)

Yes, you read that correctly. FINRA self-regulates (i.e. brokers regulating brokers), so as an investor you must be aware of this fact.

FINRA is a non-governmental organization that regulates member brokerage firms and exchange markets. The US Securities and Exchange Commission (SEC) is the government agency that acts as the ultimate regulator of the securities industry, including FINRA.

The information on BrokerCheck is largely self-reported and negative disclosure events may be missing or have been expunged from a broker’s record. The Wall Street Journal reported that more than 1,600 stockbrokers have records that failed to disclose bankruptcy filings, criminal charges or other red flags in violation of regulations.

Alarmingly, as reported by CNBC, the Public Investors Arbitration Bar Association, a lawyers’ group, found that brokers who asked arbitrators to recommend expungement got approval in 96.9% of cases that were settled from May 18, 2009 to Dec. 31, 2011. 

As an investor, you should maintain a healthy skepticism about the the effectiveness of self-regulation.

 

What Does This Mean For Me?

While FINRA BrokerCheck should be your first stop for information, you should also consider consulting your state securities regulator, local consumer and investment groups, or others who have established business relationships with a particular broker or investment adviser representative.

Despite its shortcomings, BrokerCheck is still a resource that is available and should be used. Knowing what you know, you should read between the lines. Any and all red flags should carry significant weight.

One type of investment is particularly challenging to perform due diligence on because the lack of regulation renders tools like EDGAR and FINRA impotent. 

 

OTC Markets

Over-the-counter markets (also known as “OTC markets” or “Pink Sheets”) are marketplaces for buying and selling securities issued by smaller companies. Generally, these securities are not usually heavily traded and they have limited liquidity. Transactions are conducted directly between the buyer and the seller. Regularly, they are valued at less than a dollar, hence the name “penny stocks.”

OTC markets are subject to little if any oversight by regulatory authorities, representing a high risk for investors.

As a result, OTC markets are prime places for promoting securities and for schemes like the classic pump-and-dump.

 

How This Scheme Works

  • You and other investors purchase the security. Its value goes up temporarily while the scam artists aggressively inflate its value (the “pump”).
  • The scam artists sell off their holdings and make a huge profit (the “dump”).

  • Your investment deflates, rendering it practically worthless. No one wants your securities. In other words, “You lose.”

How to Perform Due Dilgence in OTC Markets

In order to invest successfully in OTC stocks, you must know more than the name, ticker, and current price. By drilling a little deeper into the company, you can gain a clear picture of the operational strength of a business, understand its sector and strategies, while discovering patterns and profit in the charts.

  • Perform a Fundamental analysis: Considers a company’s fundamentals, which include everything from knowing the management team to looking at the financial results, to reviewing press releases, and to anticipating how they may affect the company’s market sector.
  • Perform an Abstract review: Is a more advanced variant of fundamental analysis, which considers the strength of a company’s marketing, branding, and customer loyalty. Few analysts understand or conduct abstract reviews, a remarkable fact considering that a company’s profit often hinges on the characteristics analyzed by this type of review.

Resources

OTCM Compliance Flags.png

Refer to the following resources for your OTC analysis, or call professionals for assistance:

SEC Over-the-Counter Market

https://www.sec.gov/divisions/marketreg/mrotc.shtml

Caveat Emptor Policy

https://www.otcmarkets.com/learn/caveat-emptor

FINRA / SEC OTC Rules

https://www.otcmarkets.com/learn/finra-sec-rules

Investor Protection

https://www.otcmarkets.com/learn/investor-protection

Prohibited Service Providers 

https://www.otcmarkets.com/learn/prohibited-service-providers 

Secretary of State Search (site provides links to all states)

http://www.coordinatedlegal.com/SecretaryOfState.html

Process of Listing On the OTC

http://www.spartansecurities.com/forms/otcbb.pdf

An additional area for due diligence that is difficult using SEC and FINRA tools involves real estate. 

In order to perform due diligence in this area, it is vital that investors understand the different types of real estate and the different levels of regulation to which they are subject. 

To help you get started, here is some basic information on real estate types and areas of risk:

Real Estate Types and Regulations
  • Residential real estate
  • Commercial real estate
  • Industrial real estate
  • Land

Who regulates real estate?  Per Washington Post of 2/1/19, “An extensive array of federal, state, county and municipal regulations — variously interpreted and enforced by regulatory officials — govern urban planning, land and infrastructure development, and building construction.”

The scope of real estate fraud, then, could occur anywhere in the world of real estate regulated by many government levels.

As for prosecution, in California, for example, real estate fraud is a category of California criminal fraud, and many are prosecuted under Penal Code 487 PC, California’s grand theft laws:  For example, mortgages on real estate (“mortgage fraud”); foreclosures on homes or other real estate (“foreclosure fraud”); rental property (through the crime of “rent skimming”), deeds to real estate; and certain forms of property “flipping.”  Specific California real estate forms of fraud are prosecuted under specific California real estate fraud laws:  Foreclosure fraud (Civil Code 2945.4), rent skimming (Civil Code 890), and forging real estate deeds (Penal Code 115 PC.)

Real Estate Fraud

Real estate frauds result from various investment fraudulent real estate transactions and/or schemes. The real estate investments considered here are:

  •  Buying/selling homes as a business
  •  REITS (these invest in commercial real estate)
  • Stocks (e.g. stocks of construction companies, etc.)
  • Limited partnerships

The promise of earning quick money through investments related to real estate continues to lure investors.  Washington State Department of Financial Institutions identifies two of the most popular investment pitches (or lip service) as those that involve so-called “hard-money lending” and “property flipping.”

Hard-Money Lending

In hard-money lending, real estate investments are financed in any way other than those offered by traditional banks. Investors are tempted by the opportunity to earn greater rates of return by participating on a hard-money loan despite the potential risks of miscommunication, such as the borrower’s credit, the expected stability of income from the investment, or time constraints.

Property Flipping

In property flipping, the scammer(s) may use their money or investor borrowed funds to purchase a distressed property, refurbish it then sell it for a profit. A scammer may, for example, defraud potential investors in the flip by misrepresenting the value of the underlying property or the expected profit potential on the flip. Scammers may also misappropriate borrowed or invested funds or seek to use unwitting investors as “straw buyers” with outside banks or mortgage lenders, leveraging investors’ names and credit scores to facilitate their scams.

Other Scams

According to Mashvisor, an online owner/contributor of informative real estate analytics, the most common real estate scams are loan modification scams (mentioned above), rental scams (scammers replace or forward the legitimate listings contact information with their own and then ask for the payment to be sent to them), seminar scams (mentioned above) and title scams (using false documents pretend to be the homeowner.)

How to Perform Due Diligence on Real Estate Investments

To minimize the risk of being defrauded in real estate investments, the investor is advised to not overlook the basics, such as knowledge base learning in real estate (RE), jargon used, financing, budgeting, what to look for for a type of RE area – stocks, REITS, limited partnerships, home-buying, transactions involved, etc. and as much information you can get on the investment being marketed.  Acquire as much knowledge as you can through active networking/socializing from the RE pundits, realtors of that location or people in the RE industry, the RE outlook in the area being pitched, the current consensus of that area marketability, transaction trends, industry trends, etc.

When it comes to due diligence on real estate investments, it is always wise to seek additional professional guidance.

The SEC and Investor Awareness

The IFPB is not the only authority advising you on your due diligence practice, as you’ll see in the video below from the U.S. Securities and Exchange Commission.

Following the video, we’ve curated several SEC resources for your reference.

Be Aware Before You Share
Uploaded by U.S. Securities and Exchange Commission on 2018-09-28.

VIEW ON YOUTUBE

Guide to Identifying and Avoiding Securities Fraud: Online Publications at the SEC


Need a report? Call IRR-S:  1-877-844-9924


email: Info@IRR-S.com

What does The IRS do?

Our team researches the transparency of the investment offering by performing a series of background checks on the sponsor. We also undertake a comprehensive financial analysis that compares the data in the investment offering to verifiable market data that is available to us through industry-leading software.

Will The IRS Report Tell Me if I Should Invest or Not?

Never! The reports generated by the IRS are for the benefit of our customers and are meant as a tool to aid in decision making.

 

 

 

How Much Does an IRS Report Cost?

The most popular report is the Prima Facie Pre-Investment  $1,899 it includes

  • Detailed Background Investigation into the Profiles of the Officers and Directors
  • Checking for Conflicts of Interest and other Vital Data Utilizing Proprietary Analysis Parameters to Identify Key Factors to Truly Know Your Subject.
  • Corporate Profile Connects People, Businesses, Litigation, Affiliations, Subsidiaries, and Credit.
  • Each Report Includes a 20-Minute Phone Consultation
  • Turnaround Time 5-7 Business Days

TheIRS

I need a report done but I don't need to check on the corporation because they are brand new and won't have any history.

The IRS can accommodate custom search parameters

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